A Summary Brief of Google’s Ranking Algorithm Updates

The internet is flooded with information – relevant and irrelevant to your search query. Sorting through this enormous information available on the web may seem impossible without some help, such as the Google Algorithms.

Google Algorithms, a complex system, is designed to sort through hundreds of billions of web pages in our Search index to obtain the most appropriate, serviceable results in a fraction of a second. It then presents them in a way that helps us find what we are looking for through our search.

Google Algorithms affect the ranking of a website on the web. Being mindful of the updates and history of changes brought about by Google in its algorithms will empower enterprises to leverage their business in the digital space.

Considering the same, the in-house experts at Webgen Technologies have curated an article highlighting the Google Algorithm updates and changes essential for a business to know in this digital era. Keep on reading the article below to understand more.

Significant Google Algorithm Updates & Changes History:

Fred: Designed to target black-hat tactics connected to overly aggressive monetization, Google Fred is an algorithm that explicitly looks for excessive ads, low-value content and websites that generally offer notably limited user benefit.

Intrusive Interstitials Update: To help users efficiently access mobile content, Google introduced the Intrusive Interstitials Update. Created to penalize websites for intrusive popup ads that affect the mobile user experience, this algorithm update by Google can lower their rankings on search results.

Mobilegeddon: Released on April 21, 2015, Mobilegeddon is a mobile-friendly algorithm update by Google that prioritizes websites that perform well on smartphones and other mobile devices. However, the transition did not influence searches performed from a desktop computer or a laptop.

RankBrain: Announced on October 26, 2015, Rankbrain is a part of Google’s core algorithm. Under this algorithm update, Google employed machine learning to determine the most relevant results to search engine queries.

Panda: Released in February 2011, the Panda Google update is devised to prioritize higher-quality sites in search engine results over low-quality sites. The algorithm update by Google further diminishes the rank of thin sites.

Penguin: Popularly known as a webspam algorithm update, the Penguin algorithm by Google is designed to diminish link spam and manipulative link-building practices. The algorithm update by Google rewards high-quality websites and reduces the search engine results page (SERP) presence of websites engaged in manipulative link schemes and keyword stuffing.

Hummingbird: Announced on September 26, 2013, Hummingbird Google update employs natural language processing to assist Google accurately decipher search queries and provide results that match searcher intent. The algorithm update further diminishes the rank of sites that uses unethical SEO techniques such as Keyword stuffing and low-quality content.

Pigeon: Released on July 24, 2014, the Pigeon algorithm update is one of Google’s local search algorithm updates employed to enhance the ranking of local listing in a search. It rewards local businesses with a robust organic presence with greater visibility in traditional search, related to the visibility a company may have seen earlier in Google Maps.

Hence, these are the notable Google Algorithm updates and change histories that every company wishing to have a robust online presence and every digital marketer should be aware of, says the in-house experts at Webgen Technologies.

If you have any further queries related to Google Algorithm or are eager to boost your presence in the digital space, you can contact our professionals at Webgen Technologies today!

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