Food delivery has become a hotspot in the business world because of the lucrative profits it brings. There is no doubt that the Covid-19 pandemic has contributed a lot to its growth in the last two years. Also, the idea of relishing piping hot restaurant food in the comfort of your home has undeniably brought a craze about food delivery apps like Zomato.
As per Statista’s report, the revenue in the online food delivery market is projected to reach US$0.91tn in 2023. And the most astonishing part about this figure is that it is just the market share of “food delivery” of the entire industry. So, it’s not hard to imagine the total yield from the food & dining industry as a whole.
Coming to Zomato, it is undoubtedly the most widely used food delivery app in India at present followed by Swiggy. The Indian Subsidiary of Uber Eats i.e. Uber Eats India, was acquired by Zomato in January 2020. So, if you’re running a food business and are thinking of getting an online delivery app, Zomato is the ideal app to set as an example.
The reason behind the fuelling rise in food delivery apps is the emergence of smartphones along with high-speed internet. With the increase in population, the demands and expectations of the people, especially the working youth, have also grown. And with food delivery apps, they have the comfort of ordering food online and getting it delivered to their doorstep in between their busy work schedules.
Besides, when giant players in the food industry like KFC, Dominos, and McDonalds, started contactless deliveries, it became an inspiration for startups and other food business houses to have their own online apps.
Altogether, the food ecosystem got a boost when online ordering through apps came into the scenario. In short, “Now” is the right time to get started with your Zomato-like app. You can connect with the best food delivery app development company to get it done successfully.
Before we dig deeper into the process of building a food app, let’s check its significance in business in brief.
It helps in building brand awareness – The usage of apps in recent years has increased a lot with the introduction of smartphones. Hence, presenting your customers with a medium through which they can communicate and use your services directly from anywhere is an incredible idea. It also promotes your brand and increases your customer reach.
Drive sales – Sometimes despite having a fondness for a particular restaurant, customers are not able to visit due to tight work schedules. In such instances, if you provide them with the luxury of ordering their favorite dish from their favorite restaurant, your sales will grow. And customers will be happy too!
Retarget old customers – Undoubtedly, food is for survival but tasty food is all about sentiments. Also, with the help of apps, you can tempt your existing customers with attractive deals, stunning visuals, and other creative ideas. This way you can drive more revenue from repeat business.
Targeted Marketing Campaign – Running offline campaigns for specific demographics and individuals is impossible because of money and time constraints. However, with mobile apps, you can pursue personalized and targeted marketing and entice a particular customer or section of people for sales.
Zomato follows a typical “on-demand” approach by acting as a connecting medium for customers, restaurants, and delivery team. Consumers order food on the Zomato platform which is then processed and forwarded to the selected restaurant. Zomato also assigns a delivery person who then reaches the restaurant to pick up your meal and bring to it you.
Apart from providing online food delivery services, Zomato has two other offerings. These two are online table reservations and Zomato Gold (premium membership that provide attractive deals on restaurants and dine-ins).
The business model of Zomato and any other food delivery service app basically has three core components.
User: Users are the customers who open the app and browse through restaurants and takeaways that have registered themselves in Zomato. The user selects a restaurant and decides the items and quantity to order. After placing the order, the user waits for the restaurant to accept his or her order.
Admin: The moment an order is placed on Zomato, three entities get notified – the admin, the chosen restaurant, and the delivery person available nearby. If anything goes wrong with the order, suppose an issue with payment, wrong items delivered, or delay in delivery, it is the admin that coordinates with the customer, delivery person, and the restaurant to get it resolved.
Delivery Person: The delivery guy, upon receiving the notification, reaches the restaurant and waits for the meal during preparation. Once the order is ready, the delivery person picks it up and travels to the delivery point i.e the user.
So, it can be concluded that there are 3 key stakeholders in a food delivery app – Admin, User, and Delivery Executive.
Read Also: How to Build an App Like Uber?
Before thinking about how to design a food delivery app, you must acquire knowledge about its 3 facets.
Brand owner, Zomato, in this case, develops the app following the admin module. As an admin, it acts as the chief connecting platform among the customer, restaurant, and delivery person. Admin is also responsible for maintaining a dashboard to supervise and manage the online food delivery business as a whole.
The user is the most fundamental part of the online food ordering app and therefore, the UI and UX should be top-notch to ensure that users have a smooth ordering experience. The user module needs a lot of integrations and rich functionalities which are discussed below.
Therefore, the restaurant app development company you hire to build your app should focus on integrating these must-have features into your app.
The delivery module is designed and developed to cater to all the requirements of the delivery team. The essential features that need to be integrated into the delivery module of your food online business are discussed below.
Apart from all these above-mentioned features, your Zomato-like food delivery app should also offer some other functionalities to make the user experience friendly and pleasant. These include
Read Also: How To Develop a Voice Assistance Application Like Alexa?
When you approach a mobile app development company for your food delivery make sure you specify your business goal clearly and put forward your exact requirements. The key points that an app developer needs to focus on are
The food delivery industry is thriving and is projected to have a market volume of US$450.30 billion by 2027. With such astounding numbers, it’s really hard to ignore the hype around food delivery app development.
Hence, if you’re one of those who are eager to create an app but wondering how to create a food delivery app, then we’re here to guide you. Our mobile app developers have the right kind of expertise to build apps with excellent features.
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