The purpose of your website is to attract visitors and encourage them to take action. Driving traffic to your website is one thing and getting leads that turn into paying customers is another thing. You may see a large number of visitors, but none of them stays for more than 10 seconds. This means something is wrong with your website design, features, and functionalities.
A poorly designed website that fails to meet the expectations of your visitors is one of the reasons for its high bounce rate. The bounce rate of a website is the percentage of visitors that come to your website and then leave instantly without going to other website pages.
On the other hand, a well-built website not only looks great but also offers an amazing user experience to its visitors is always admired. And Google also loves interactive and aesthetically designed websites. You can also leverage the service of a professional web design company in Kolkata to ensure that your website appeals to your target audience.
If there is a continuous decline in the visitor count, you need to review your website design. If necessary, you need to redesign it by avoiding the common pitfalls in web design.
Let us look at the common mistakes web developers make that affect the site performance and hampers user experience. Hopefully, by fixing these mistakes, you can improve your website visibility in search engines and make your visitors stay for longer.
1. Too flashy design and poor use of colors
To achieve success in the internet world, you need to understand the taste of your audience first. Keeping the design too vibrant or flashy can turn away your visitors because people prefer eye-soothing and subtle designs.
Moreover, most pages are viewed on mobile devices these days. And excessive use of color and dazzling elements do not look good on phone screens. So, remember to keep the color tones and design elements of your website balanced.
2. Improper call to actions
Another web design mistake that impacts the site’s performance is the absence of CTA or poor CTAs. You can command your visitors to engage and act with a proper Call-to-Action button. Some best examples of CTAs on websites are “Click Here”, “Buy Now”, and “Learn More”.
However, placing CTA anywhere on your website won’t bring any results. Your CTA should be properly visible and able to steer action from the visitors’ ends. CTAs are an integral part of conversion marketing because they determine a user journey on your website. Thus, to enhance their experiences, you should optimize the CTAs.
3. Not paying attention to user navigation
The formula for a successful website design is simplifying the user’s journey. No one enjoys a website that is difficult to navigate. Hiding the navigation bar or creating too many tabs would make it hard for the visitors to scroll through the pages.
The search bar and navigation menu must be kept simple and easy to understand. For a seamless user experience, it is always better to categorize all your pages and help users find information quickly.
A website is like a shop. The more organized and structured it is, the more convenient it is for the users to navigate. When they find what they have been looking for, their chances of them making a purchasing move increase
4. Forgetting to make the design mobile responsive
Non-responsive design of your website is one of the top reasons your visitors are not staying on your page. Nearly 92% of internet users use mobile devices over desktops/laptops to browse sites. Thus, making your website mobile friendly is a must.
Mobile responsiveness ensures that your website looks uniform on all types of device screens. It also provides a seamless viewing experience.
On the contrary, a non-responsive website becomes difficult to navigate on phone screens. Another reason to keep your design responsive is that it impacts SEO results.
5. Not updating website content
When visitors come to your website to find only outdated information, they assume either you are out of business or are not aware of the current market trends.
Hence, having a plan for what content to put on your website is important to keep it interesting and up-to-date for visitors. The content should explain what your business is and what you offer.
Also, make sure the way the content is arranged on the page is easy to read. The text should be with a font that is readable and attractive. In addition, leave enough blank space on the page, so it does not look too cluttered.
You need to keep the content fresh by updating it often so that people don’t think your business is closed. Try to make the content unique, useful, and new. This can also help your website show up better in search engines.
Besides, having a blog on your website is a good way to show that you have valuable information to share, which can help you build a loyal customer base.
6. Using multiple pop-ups
Overusing pop-ups can be a reason for bad experiences for users because they become obstacles to the content that viewers are reading. An occasional pop-up offering attractive discounts or a newsletter signup is okay. But putting too many overlays can annoy your page visitors and make them leave the site.
While you should avoid putting up too many pop-ups, one or two well-designed pop-ups can be advantageous for your business page. You should make the pop-ups unobtrusive and of reasonable size so they don’t create discomfort for the readers.
Visually attractive popups with useful information are helpful in triggering conversions.
User Read Also: How to Choose a Game Development Company in India
7. Endless Scrolling
You may have seen some websites with too much information on a single page. This leads to infinite scrolling and scares the users away.
Thus, you should make sure that in no way your site causes inconvenience to its visitors. Keep the length of each page balanced. If you feel more information needs to be included under one topic, add a “Read More” or “Learn More” button so that the viewable length of the page shortens.
This way you’ll be able to encourage user engagement and at the same time prevent infinite scrolling by your readers.
8. Not making it SEO friendly
Your website’s popularity largely depends on your SEO efforts. If you want to ask “what should you avoid when developing a search-optimized website”, then there is one thing you shouldn’t do. And that is not looking into SEO analytics.
With the help of SEO, you can analyze the reasons your pages are not showing up on Google’s first page and find ways to solve it. SEO analytics show you the average duration of the visitors to your website and the actions taken by them.
You can find the reasons for them leaving so quickly without taking any action. Thus, you can identify the potential issues and fix them accordingly to boost your website’s rank.
User Read Also: 9 Important On-Page SEO Factors You Should Know
9. Not Enhancing Your Site’s Security
Websites without valid HTTPS in their URLs are considered unsafe by most browsers. Visitors will receive a message saying, “This website is not secure.”.
Having a Secure Sockets Layer ( SSL ) certificate ensures that data shared by the users on the site is completely encrypted and is protected from potential cyber threats. Unprotected sites make it riskier for your users to share information, save addresses, and initiate payments.
Hence, if you’re thinking of building a secure website, you need to collaborate with a top web development company. They use website builder platforms with built-in security certificates.
Moreover, they make sure that your website themes, plugins, and other elements are up to date and enhance site security.
10. “Hard-To-Find” Contact Information
To make your website conversion-ready, visitors should have the facility to contact you easily. If potential clients face difficulties in finding your contact details on your website, they get frustrated and move to competitors’ sites.
Although a separate “Contact Us” page is present on every website, it is important to make your phone number and email address easily visible and accessible on your entire website. You can easily rectify this mistake by displaying contact details clearly at the bottom of your every web page.
By pointing out these top 10 web design mistakes, we want to ensure that your website is top-notch and user-friendly. The experts at our Kolkata web development company believe that by fixing these mistakes, you can strive for excellence.
We hope that by avoiding these major website design blunders, you can make your visitors stay on your page for longer. When they have a positive experience on your website, it increases their chances of conversions. Once you conquer the basics of website design, you’ll never be losing out on any potential customers.
Are you making any of these mistakes on your business website? We’re here to solve it. Contact us today to redesign your website and create a new one. Hire developer in India to give your website a complete overhaul or create a new one.
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