Making blog posts might seem like an easy walk for you but writing an SEO-friendly blog post is a completely different thing. Why?
A blog post can be called SEO friendly only when it catches the eyes of the readers and at the same time gives you higher rankings on Google. And, this requires distinct skill and knowledge.
But not to worry! With thorough research and regular practice, you can become an expert and write SEO friendly blog. You can also seek a professional and best SEO company to help you with this.
Before you start with anything, you must have a clear understanding of SEO-friendly content.
What is an SEO Friendly Blog Post?
It is content that is rich in quality and has the capability to generate leads. It should be easily understandable and inspire engagement.
A blog post that gets shared and reshared continuously is considered a great piece of content because clearly, the readers are loving it.
Now that you have got a brief idea, let’s get into the discussion of how to write SEO friendly article.
12 Tips for Writing SEO-Friendly Content
Below are some useful tips for writing SEO-friendly content. By applying these, you can make your blog post amazing.
If you like it, then leave a comment below to express your feedback. Also, don’t forget to share this blog post with other readers.
1. Do some good research
Adequate research on the topic, you want to write on, is the first and foremost requirement here. If you don’t want your write-up to be a complete disaster, it is crucial that you study the subject well and then decide on a topic.
Again, before jumping into any specific topic, every content writer should be aware of its target audience. After researching the topic and knowing your niche audience, comes keyword research.
The best way to do it is by checking the search results in the search engines to find out what your audience frequently searches or looks for. Furthermore, going through your competitor’s website and blog page will also help you choose a topic that is unique and stands out from the rest.
2. Plan out a proper structure for your content
A compelling blog post should be well-structured and well-presented so that it soothes the eyes of the readers.
Cluttered content, with long paragraphs and unnecessary stuffing of keywords, makes a negative impact on the visitor’s mind leading to his or her immediate exit from the page.
The 3 must-have elements of your blog post:
- A brief introduction
- A proper body content
- A conclusion
Besides, you can also use relevant and intriguing images or videos as these have more power than words to attract the eyeballs of the audience.
3. Write from the customer’s perspective
Seeing things from the customer’s point of view is necessary when you write a blog because you have to remember that you are writing for them.
Instead of telling your target market “what your business can do”, you need to show them “what benefits they can derive” from your business.
Thus, incorporate a customer-centric approach in your blog post to persuade the people and make them understand what value they can receive from you.
4. Focus on paragraph length and headings
An eye-catching heading encourages the readers to go through the paragraphs below in order to find out more regarding the topic.
So, make sure, you do enough justification to the heading. Giving an attractive heading just to impress the readers and then writing something else below is a Big No!
Also, don’t make lengthy paragraphs as this confuses the readers. Keep the paragraphs short and crisp.
5. Proper usage of keywords
Keyword placement is extremely important when it comes to SEO blog writing. You just can’t stuff them anywhere you like. They must go with the flow of the entire writing piece.
Besides knowing how to write SEO friendly article, you must have proper knowledge of keyword usage in your content.
Blog title, subheadings, and metadata are some areas where keyword inclusion is a must.
Besides, you need to incorporate them into the entire body content in the right places and in the right manner.
6. Simple language and more transition words
In general, writing in clear and easy language is suggested so that a layman can understand.
Using complex language with lots of tough words might make your blog post look polished and classy, but is of no use if readers don’t understand.
Perhaps you don’t realize it, but this might be the reason for the high bounce rate of your page.
Also, transition words like “besides”, “moreover”, “further”, “first of all”, ‘‘for example”, etc. give the reader an enjoyable reading experience by eliminating confusion.
7. Keep an eye on the post length
Your blog post doesn’t necessarily need to be a long one in order to prove your point. Although Google prefers long blog posts, it can turn away the readers.
The minimum word count criterion for a blog post is 300. There is no maximum limit but research shows that 7000 words blog posts get the best views. Thus, the best thing to do is to keep it balanced.
The key takeaway here is no matter what the length of your blog post is, a good and SEO-based blog post will always find its readers.
8. Ensure zero grammatical errors
A poorly written blog post with grammatical mistakes and improper sentences can hurt your website blog’s performance.
Moreover, search engines send alerts whenever they detect content that has grammatical errors or is plagiarized.
This impacts your page ranking negatively, making users less likely to visit your blog again.
So, you need to assure your visitors that your SEO-based blog post is reliable and error-free.
9. Internal linking
If you have written any content earlier related to your current topic, then make sure you link it. This process is known as internal linking in SEO.
This is very helpful in improving your Google rankings as this emphasizes your authority on a particular subject.
To sum up, internal linking to existing content as well as to your landing page or a product is immensely beneficial in the process of lead generation and sales conversion.
10. Smart use of SEO plugins & content writing tool
For WordPress websites, Yoast SEO, Rank Math, and SEOPress are some of the most effective and widely used plugin tools.
Today, Google understands content better than ever and it goes on every day. Therefore SEO tools will help you keep track of all the moving parts.
These tools can also help you with keyword and competitor research, optimizing HTML tags, using schemas, and more SEO-related stuff.
If you don’t have a WordPress website or want SEO-based content for your website, then Webgen Technologies can surely help you. Our content marketing services are top-notch and use the latest plugins and marketing tools.
11. Create content on a daily basis
Producing rich content with lots of insightful information and posting it frequently enable searchers to find you easily. Google will not bring your page in the search results if you post infrequently.
Hence, keeping your blog up-to-date, and writing and publishing articles regularly ensure that Google always shows your blog on the top pages.
Moreover, when you write regularly, you become a good source for collecting helpful and relevant information. Therefore. interested readers start visiting your page often.
12. Write attractive metadata
Metadata gives a hint to the searchers about what they should expect from the blog post and entices them to click on it. It’s a golden chance to win readers.
Meta Data is the combined word for meta titles and meta descriptions which are short and summarized headings and descriptions of your content topic.
Also, when you start writing make sure to add keywords in metadata naturally. As a result, your entire blog post or article will be SEO friendly.
Some Other Ideas to Make Your Blog Post Better
Apart from these 12 tips, here are a few more suggestions that you can incorporate before publishing blog posts to make engagement and clicks.
Incorporate CTA: It is the abbreviation for Call-To-Action which is a process of attracting potential customers and triggering sales.
CTA is a good idea to encourage customers to make purchasing decisions quickly.
However, you should not incorporate CTA in your content if the topic doesn’t demand it. Choosing the right place and the right words to insert CTAs is extremely important.
Encourage content sharing: Search engines like Google rely on social signals to produce high-quality results. Content with a great number of shares on social media channels sends a message to the searchers that it is worth reading.
Placing social buttons (in places easily visible) on your SEO-based blog post page encourages a reader to share it right away.
Closing Thoughts
If you write SEO friendly articles or blog posts, then undoubtedly you can draw more traffic to your website. It will help to attract searchers’ attention and promotes high engagement on your blog post.
By following the above tips for writing SEO friendly content you can certainly create a valuable post, but it does not guarantee higher rankings on Google.
However, it ensures that your readers keep coming back to your blog page.
Wait no more and start writing SEO friendly blog posts to get quick results. Also, get in touch with an experienced Digital marketing agency to make sure your content is promoted and reaches the right audience. Thank you for reading!
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