Are you wondering how to create a brand identity unique to your business? If you are, then you are on the right track.
That’s because brand identity directly influences your sales figures. Besides, brand identity is tangible.
It is more than just customer service, price points, and corporate responsibility. It’s emotional, human, historical, and visual.
Your brand identity will set you apart in this crowded market. So, how can you create one from scratch? Let us find out.
What do We Mean by Brand Identity?
Brand identity allows a customer to remember your brand. Plus, it shapes a customer’s opinion of your company. Also, it builds trust and makes a brand memorable.
Generally, brand identity has eight components:
- Company name
- Color palette
Your brand identity sends visual signals to the customers. It is hard to measure. After that, your audience begins to develop positive feelings about your brand when they combine these signals.
Your brand identity is a total of your brand name, tagline, and brand personality.
Is There a Difference Between Brand Identity and Brand Image?
Brand image is how customers perceive your brand. It is something that you can’t control. Of course, you can change your brand identity and get positive responses from your audience.
Apart from these, other differences between the two include:
- Brand identity is an active influence, while a brand image is a passive reaction from customers.
- Brand identity includes the visual elements of your company. On the other hand, a brand image contains visual elements and brand associations.
- The brand identity reflects the realities of your organization. But a brand image is the perception of your customers.
- The brand identity focuses on looking back and rebuilding, but the brand image is futuristic.
Why is it Important to Build a Brand Identity?
Creating a brand identity for a business helps you immensely. Even children recognize popular brands like Nike, Coca-Cola, and Apple.
That’s because these brands have a unique brand identity. Plus, they spend millions of dollars which positively affects their sales.
Build A Loyal Customer Base
A strong brand identity helps customers to remember your business. Including an attractive logo will help you to win potential customers.
When a customer is happy with your product, it translates to more sales.
Makes Your Brand Reliable
A professionally developed brand identity establishes reliability. Plus, customers perceive branded businesses as more reliable than unbranded ones.
If you want to be a big boy in your business, there’s no substitute for brand identity.
Helps to Differentiate Your Brand
Several brands are selling similar products to yours. So, how can you stand out? That’s why you must create a corporate identity design in 2022.
It will help your brand to be seen and heard. Besides, if your product is good, it can fetch a premium price in the marketplace. Brand identity can help small businesses leapfrog their competition.
Deliver A Consistent Message
Brand identity allows you to deliver a consistent message to the customers.
Plus, it creates a distinctive identity for your brand across social media channels. However, you must ensure a consistent style for each brand category.
Creates Awareness About Your Product
Your brand should be at the forefront of all marketing activities. It will increase brand awareness among your audience and elevate your visibility.
Brand identity can be shallow. So, you will need to create a captivating experience for your audience.
Plus, you have to stand for something and mean it. That’s why a brand identity should align with the missions and visions of your company.
Increase Your Profits
You can increase your profits by investing in designing a brand identity. Apple phones have a premium price.
But you will find the same features with other competitors. But why does Apple have a distinct image? It’s because they design brand identities that create a memorable impression.
Tips to Build Your Brand Identity in 2022
How do you describe your best friend? You use adjectives like smart, funny, and brilliant. So, you are describing the qualities of a person that attracts you. That’s brand identity in a nutshell.
Creating a brand identity for your business can be tricky. Besides, you will need to understand the pulse of your audience. So, here are a few tips to help you create a strong brand.
#Tip 1 – Use A Memorable Company Name
The company name must reflect your business. Plus, ensure that your brand personality flows through all business communications.
You can use a top-quality signature and keep things consistent. Think about what describes your business? After that, design your brand identity around that idea.
#Tip 2 – Who’s Your Audience?
Most brands target a specific audience. Why should they care about your brand? For example, if your brand is about software development, keep this in mind while creating a brand identity.
The voice of your brand must echo with the specific audience.
#Tip 3 – Your Logo Should Tell a Story
No one can sabotage the importance of a good logo. It’s a big part of your brand identity. So, your logo should combine the right colors, emotions, and graphics. Ensure it reflects your brand.
Yet, never imitate another logo which will create an identity crisis. Create a unique logo that stands out from the crowd.
#Tip 4 – Choose the Right Color Combinations
Color elicits emotion in your audience. Choose one that sets an instant connection. Think about the colors that will reflect your brand identity.
For example, Amazon uses its trademark blue arrow. Besides, you should also consider the different shade options.
#Tip 5 – Select The Typography With Care
Don’t ignore typography while building a brand identity. Fonts are super powerful. So, develop a customized font for your brand. It will go a long way in cultivating a unique brand identity.
However, always keep it simple. Complex fonts will turn your customers off.
#Tip 6 – Taglines That Create a Memory
Taglines make a promise to your customers. Besides, it communicates the value of your business and shows your strength. A great tagline differentiates your business from competitors.
But you should note that taglines and slogans are two different things. Taglines apply to your entire business. On the other hand, a slogan applies to a specific product.
#Tip 7 – Brand Voice is Your Storyteller
Brand voice is part of brand messaging. It tells the story of your brand. Plus, it helps to establish authority among your audience. Anyhow, stay uniform and establish instant rapport. Besides, it reflects your personality, tone, and expertise.
#Tip 8 – Graphics are Pictures in Motion
Content and graphics are your brand’s best mate. Graphics helps to connect with an audience. It tells the story of your brand through infographics and animation.
So, you should aim to create purposeful content and graphics for your brand.
What’s the Success Recipe for a Great Brand Identity?
For creating the best corporate identity design in 2022 you will need:
- Distinct brand tone
- Memorable visual impact
- Scalable content
- Flexible applications
- Cohesive designs
- Easy to identify goals
Start Building Your Brand Identity Before it’s Late
You will get lost if you try to please everyone. However, ensure that you develop a distinct brand identity. It should reflect your goals and aspirations. Your brand lives at the heart of customers.
So, wow them, care about them, and they will shower their love on you. Therefore, creating a brand identity for your business should take center stage before everything else.Views: 459