So you have a business idea that you believe you can turn into the best mobile app of the time? However, having a great mobile app idea is not enough to secure the success of the same in this age. Many factors are worth considering while developing an app to ensure a reasonable ROI from the same. Implementing a better UX design while developing a mobile app further increases the probability of an app attaining success in the digital space.
Certain factors make up the best UX design for a mobile app development that is addressed below:
Avoid jargons and everything unnecessary while developing an app:
Designing your mobile app by concentrating on the clichés of the industry is not advisable. Besides, complex mobile UX design may not be user-friendly. Further, a user-friendly mobile UX design ensures the generation of ROI from the app through attracting traffic, retaining them plus ultimately transforming them into customers.
However, your mobile UX design should be acquainting your users with the three Ws – what, why and where is your brand from in a mere glance. It must maintain the three principles of a good mobile UX design which include Speed (SEO), Security (SSL) and UI (user interface)
Avoid irrelevant features and information:
A sound mobile UI design is similar to a road-map for guiding your audience through it. Rather than jamming multiple irrelevant details within the screen, one can make use of swipe-able pages to display your desired content. It is imperative for a workable UX design to enable user interaction.
Use colours for a purpose:
Do not employ every shade that is ready to produce your mobile app. Colours unquestionably impart stimulating, engaging and attractive qualities to design while also enhances interactivity and visual continuity in your mobile app. However, varied hues applied randomly can communicate a reverse vision of your brand to your spectators.
A mobile app performs a distinguished part in establishing a professional online presence for your brand. Chaotic colour usage further hampers the viewers UX in your app.
Do not clutter your app:
Cluttering an app with heavy graphics, pictures and videos is another practice that designers should avoid while designing a responsive mobile app. Nobody likes to waste their time. That becomes truer when you consider your audience behaviour. Having to waste their time on viewing some features that have got nothing to do with the actual function of the app is a big no-no. A mobile UX design packed with heavy graphics, large-sized videos and images, no matter how enhancing, if it does not contribute to your app’s functioning is sure to hamper your UX.
Personalization is required:
With the advancement taking place in the digital space, there has been a shift towards personalization. This feature ensures better service while also presents a possibility for the service provider to know their customers better. The specificity that personalization in apps provides, enhances the user experience, advance loyalty, and results in better ROI.
Avoid creating an app extension of a website:
It is crucial to provide a seamless user experience across multiple devices. However, it is also significant to consider that simply creating app extension for its website is not going to serve your purpose. Both the website and app have different principles that they work on. A mobile UX designer should consider this while developing a mobile app.
Hence, are the essential features of a sound mobile UX design following which should lend your business at a solid place in the digital space this year.
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